Active Users

Active users by cohort over time

Cohorts

67

Periods

67

Avg P1 retention

39.7%

period 1

CohortSize0123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566
2020-10-017100%100%85.7%71.4%71.4%28.6%57.1%42.9%42.9%42.9%57.1%42.9%42.9%42.9%42.9%42.9%42.9%28.6%14.3%14.3%14.3%28.6%28.6%28.6%14.3%28.6%14.3%14.3%14.3%14.3%28.6%14.3%14.3%28.6%14.3%28.6%14.3%14.3%14.3%14.3%14.3%14.3%28.6%14.3%14.3%14.3%14.3%28.6%14.3%14.3%14.3%28.6%
2020-11-013100%33.3%33.3%33.3%33.3%33.3%33.3%
2020-12-0113100%84.6%46.2%30.8%30.8%38.5%30.8%23.1%46.2%46.2%61.5%53.8%53.8%46.2%61.5%46.2%46.2%38.5%46.2%30.8%30.8%23.1%30.8%46.2%30.8%53.8%23.1%46.2%61.5%23.1%53.8%23.1%38.5%38.5%30.8%30.8%46.2%38.5%30.8%30.8%46.2%38.5%30.8%53.8%53.8%53.8%38.5%38.5%23.1%30.8%38.5%30.8%46.2%30.8%15.4%46.2%46.2%53.8%30.8%46.2%30.8%30.8%30.8%30.8%7.7%
2021-01-0166100%50%42.4%60.6%31.8%39.4%31.8%54.5%31.8%36.4%28.8%37.9%42.4%36.4%37.9%43.9%31.8%40.9%28.8%22.7%19.7%24.2%16.7%12.1%21.2%16.7%24.2%27.3%16.7%28.8%28.8%19.7%24.2%25.8%24.2%25.8%34.8%27.3%21.2%42.4%27.3%28.8%33.3%24.2%21.2%30.3%27.3%33.3%31.8%25.8%24.2%39.4%37.9%27.3%25.8%30.3%33.3%24.2%28.8%22.7%30.3%25.8%21.2%30.3%
2021-02-01396100%51.8%57.6%26.3%20.2%15.4%40.4%23.2%23.5%25.3%28.8%31.6%25.5%27.8%31.3%22.2%26.8%19.2%18.9%16.7%13.4%20.7%12.4%14.9%16.9%15.7%21.2%14.9%23.2%21.5%21%22.7%22.2%21.2%24.2%27.5%21.2%21%28.8%23.5%20.2%23.2%20.2%19.7%22.2%18.9%22.2%25.8%24%19.9%27%22.5%17.4%21.2%20.5%19.4%19.4%29.5%20.7%23.2%19.9%20.7%20.7%
2021-03-012,023100%50.1%19.8%14.9%12.3%28.3%14%16.9%15.3%17.9%20.7%16.5%16.8%20.2%14.3%16.5%13.1%10.7%11.1%10.5%12.8%8.3%9.4%8.6%10.6%13.9%11%15.2%14.7%14.7%14.2%14.7%13.7%17.5%20.3%15.5%14.1%22.3%14.7%14.6%18.4%14.1%14.7%17.6%15.7%16.1%19.7%17%14.2%22.6%18.4%14.5%17.3%16.2%14.8%16%27.6%17.4%19.4%16.8%15.5%15.7%
2021-04-012,862100%26.2%17.6%14.2%34.3%15%19.1%15.7%19.1%22.9%16%19.6%23%14.7%16.7%12.8%11.2%11.1%9.5%12.4%7.4%10.3%8.9%10.4%14.7%9.8%15%14.2%14.5%13.7%15.9%15.1%16%19.4%15.9%13.9%22.8%15.5%14.7%17.7%15.3%14.6%17%15.7%16%18.4%16.2%13.2%21%18.4%14.7%17.5%17.1%14.7%14.8%27.5%16%17.9%16%14.1%14.2%
2021-05-011,206100%30.8%24.6%39.3%19.6%22.4%21.4%23.7%28.5%19.7%22.9%23.1%19.1%20.9%15.7%13.3%13.3%12.6%14.9%8.9%12.3%13.7%14.6%18.2%13.4%18.1%17.2%16.2%17.1%18.7%17.9%19.8%23%18.2%16.2%27.5%19.9%17.6%21.4%18%16%20.9%17.5%20.6%22.5%19.1%17.7%25.4%19.9%15.6%20.5%20.9%19.1%19.2%30.5%19.7%22.5%18.9%18.7%17.9%
2021-06-01782100%35.7%45.5%19.6%26.3%22%23.9%28.9%19.3%21.2%24.2%19.7%22.9%18.2%14.2%14.2%12.9%13.6%8.4%11.8%9.5%12.5%15%11.5%16.1%17.3%13.7%12.3%17.4%16%19.9%23.3%18.3%14.5%24.8%17.3%15.3%20.5%16.5%15.5%16.9%19.9%16.9%21.6%18.9%16.2%25.3%21.4%14.6%18.8%19.8%18.5%16%30.7%20.3%21.2%17.6%14.6%15.5%
2021-07-01827100%52.4%22.5%25.9%19.2%24.7%25.8%20.8%20%22.9%16%17.8%13.9%11.5%13.4%12%15.8%10.3%11.9%11.7%11.7%15.2%12.5%17.3%16.7%16.4%16.6%17.7%17.4%20%21.6%16.2%14.6%23.9%18.1%16.3%21%17.4%17.5%19%17.4%17.2%21.2%17.9%14.6%24.2%19.7%15%18.3%19.5%15.8%16.1%27.9%15.7%18%15.1%15.2%16%
2021-08-011,609100%25.9%28.6%20.7%24.1%29.2%20%23%28%17.6%17.6%14.7%12.6%11.9%10.9%14.8%8.7%10.8%10.8%11.9%15.4%10.6%17%16.2%15.9%14.5%17.9%16.7%18.6%22.3%17.3%15.2%25.2%18.8%15.5%21.3%17.2%16.5%19.2%17.5%20.1%20.6%18%15.5%23.1%19.2%15.7%19.6%17.6%16.1%15.9%28%18.3%20.8%18.2%15.3%16%
2021-09-011,010100%46.5%25.9%27.5%30%20.7%21.3%21.7%16.4%16.4%14.5%11.7%10.6%10.5%12.6%7.1%8.3%8.2%8.2%11.3%9.5%14.8%13.8%13.6%15.8%16.3%16%16.5%20.7%15.8%15.1%20.7%16.7%12%18.3%15.7%14.8%17.8%16.7%16.7%20.4%17%14.2%19.9%18.7%14.1%17.3%18%14.8%15.5%27.1%16.7%19.5%14.5%13.7%14.4%
2021-10-011,523100%32.7%30.5%31.9%22.3%22.5%25.1%17.1%18.8%14.4%12.1%12.8%11%12.7%7.9%9.9%9.7%11%14.2%10.6%15.1%14.9%14.6%13.9%18.5%14.2%18.3%21.2%17.2%13.3%21.4%16%15.1%19.1%15%13.1%16.8%16.4%16.3%18.6%15.8%13.9%20.4%17%13%16.3%16.6%15.5%16.5%28.8%16.4%20.9%14.8%13.7%15.7%
2021-11-011,667100%43.9%32.9%23.9%23.5%24.5%17.3%19.7%13%12%12.2%10.9%13.8%9.8%10.2%8.4%11.4%13.3%11.2%16.1%15.6%14.6%13.7%16.3%15.5%16.5%20.2%16.4%14.3%22.1%15.4%15.4%18.5%16.9%14.3%18.4%16.9%16%20.1%16.1%14.5%21.2%18.8%13.4%17.6%19.3%16.5%16.7%27.7%17.1%19.1%17%13.2%14.2%
2021-12-012,996100%38.3%21.5%21.3%22.1%14.2%16.4%11.8%9.6%10%9%12.1%7.3%8.9%7.6%9.4%11.6%9.4%14.8%14%13.2%12.6%13.9%13.4%15.7%17.6%14%12.4%19.3%15.1%12.9%16.4%13.6%13.6%15.6%16.1%15.4%16.8%14.8%12.2%18.4%15.8%13%16.4%15.1%13%13.5%24.9%15.3%16.6%13.8%12.2%12.8%
2022-01-014,196100%30.8%24%23.2%14%14.4%11.2%8.9%8.5%7.9%11.5%5.7%6.8%6.8%8.5%10.3%7.8%12.3%10.7%12.3%11.2%12.9%12%13.3%16%12.4%10.7%16.8%12.3%11.4%15.1%11.8%13.4%14.8%13.8%13.9%15.5%14.2%11%18.7%15.3%11.8%15.1%14.4%12.7%12.9%25.3%13.4%15.8%13.8%11.7%12.3%
2022-02-013,678100%34.1%25.7%15.7%15.6%11.6%8.8%9.8%7.4%10.7%6.3%6.3%6.1%7.8%9.9%7.7%13.5%12.1%11.9%10.2%12.3%12.1%12.8%15.1%12.3%11%16.6%12.9%11.4%14%12.4%13.4%13.6%13%13.1%15.1%12.9%9.8%17%15%11%13.4%12.8%10.7%11.5%25.1%11.8%14.4%11.7%11%11.5%
2022-03-015,646100%45.7%21.9%19%12.8%10.3%9.9%7.8%10.7%5.9%7.7%7%7.8%9.8%7.7%11.9%10.9%11.3%9.3%10.9%11.2%12.4%14%11.2%9.5%15.8%11%10.1%13.6%10.4%11.4%12.8%11.5%11.6%14.1%11.6%9.3%15.7%13.6%9.7%11.8%11.6%10.6%10.9%24%11%12.9%11%9.6%10.1%
2022-04-015,498100%25.5%18.3%12.9%9.5%9.5%7.3%10.8%5.3%6.4%5.7%7.5%8.9%7.2%12%9.8%10.5%9.7%10.7%10.6%11.3%12.8%10.7%9.2%14.8%11%10.1%12.6%10.5%11.5%12.4%11.7%11.3%12.6%10.6%9.6%14.7%13.1%9.1%11.5%11.9%10.3%10.2%23.8%10.5%11.5%10.3%8.7%10%
2022-05-014,599100%29.3%16.3%11.7%11.1%9.3%12.3%6.1%8%7.1%7.6%8.7%8.1%12%10%10.2%9.3%10.4%10.6%11.1%12.9%10.2%8.8%14%11.6%9.5%12.3%9.5%11.4%12.6%11.3%11.1%12.3%11.3%9%14.3%12.2%9.5%11.8%12.1%10%9.6%21.1%9.8%12.2%10.1%8.8%9.3%
2022-06-015,246100%27.9%18%16%12.8%16.3%8.9%10.1%10.5%10%11.5%11%14.5%12.2%12.3%10.3%13.7%13.2%14.2%16.5%12.6%11.1%16.6%12.8%11.9%15.3%12.5%13%14.9%13.7%12.8%15.8%13.7%10.9%17.1%14.8%11.9%14.1%13.2%12.6%12%24.6%12.3%14.7%12.4%11.4%11.6%
2022-07-014,928100%25.9%19%13.5%17.2%8.3%11%9.2%10%11.6%10.3%14.2%12.5%12.3%10.5%13.4%12.5%13.8%15.6%12.8%11.4%16.2%12.7%12.1%14.7%11.6%13.2%14.1%13.4%12.9%14.5%12.2%10.4%17%14.2%11.3%12.7%13%11.3%11.3%22.5%12%13.9%11.9%10.2%11.7%
2022-08-014,563100%24.8%13.5%15.1%8.3%9.3%8.7%9.1%10.9%9.5%12%11%10.1%8.5%11.2%11%11.2%13.3%10.5%9.2%14%11.3%10.1%12.4%9.9%11.1%11.4%10.8%10.7%12.1%10.2%8.5%13.3%11.9%10.2%10.9%10.9%9.9%9.2%19.9%10.1%12.1%9.5%8.6%9.7%
2022-09-013,681100%24.5%24.6%11.4%12.2%11.9%11.8%14.7%12.1%16%14.3%13.7%11.9%13.3%13.2%12.4%15.5%12.9%10.7%17%14.1%13.2%13.3%12.5%13.1%14%12.4%12.6%13.7%11.8%9.6%14.8%13.3%10.8%12.1%12.6%11%11.3%21%12.2%13.7%11.4%9.6%11.5%
2022-10-012,855100%41.1%16.6%16.3%14.7%14.4%15.1%13.8%18.3%14.8%14.6%12.9%15.3%14.5%15%18.4%15.6%12.6%19.3%16.5%12.9%15.4%13.6%14.4%15.4%14.9%14.4%15.7%13.8%11.6%16.6%15.9%13.2%13.5%13.2%11.7%12.3%23.8%12.5%15%12.6%11.6%12.1%
2022-11-012,873100%25.3%20.3%17.1%17.4%18.3%14%19.1%16.7%16.2%13.3%16.2%17%16%19.2%15.7%13.3%20%16.6%14.4%17%13.7%13.9%16%15.3%14.9%16.7%13.6%12.3%18.4%17%12%15.2%14.4%13%13.2%24.6%14.4%16.7%14%12.8%13%
2022-12-012,004100%34.1%23%19.7%20.6%16.5%21.7%19%19.3%16%18.7%18.9%19.5%20.7%17.9%15.5%21.8%18.5%17.3%19.6%15.8%16.3%18.6%15.9%17.5%18.1%16.7%13.3%21.2%18.8%14%17.1%16.9%15%14.7%27.3%16.8%19.1%16%14.5%14.7%
2023-01-011,971100%34.3%24%22%19%23%20.7%18.5%17%18.8%18.3%18.8%21%19.1%16.7%21.9%19%16.7%19.2%16%16.6%17.7%16.6%17.8%18.7%16.4%14.9%20.2%19.4%14.6%16.8%16.5%13.6%16%27.2%16.1%17.1%15.9%13.7%14.5%
2023-02-012,177100%38.8%30%24.5%26.9%23.6%21.1%20.5%21.6%22%20.7%25.4%21.3%18.9%24.8%21.5%18.6%21.8%19.5%18.9%19.1%18%18.1%20.7%18.1%15.7%22.4%21.3%16.8%19.3%18.6%16.9%17.2%28.2%17.9%19.7%18.3%16.1%16.4%
2023-03-013,369100%41.8%26.9%29.9%24.2%22.1%20.7%21.3%22.2%21.1%23.4%20.4%17.7%23.3%20%18.2%19.4%17.1%16.7%18.4%15.8%16.3%17.5%16%14.9%19.8%18.9%14%15.9%15.4%13.7%14.5%25.6%15.2%16.9%14%13.1%13.7%
2023-04-013,509100%35.1%33.1%26.2%21.9%19.2%22.9%27.4%20.9%24%21.7%17.9%28.4%22.6%20.4%21.4%17.9%18.1%19.6%17.4%17.4%20.1%18%15.5%21.2%20.8%15.3%16.4%16.4%15.6%15.2%26%16.6%18.2%15.1%14.4%14.6%
2023-05-012,850100%47.7%31.6%24.4%20.8%21.1%19.8%20.3%24.7%19.2%16.4%22.5%22.3%18.3%19.4%15.4%16.5%16.5%15.7%14.6%17.3%14.7%12%17.4%17.9%13%14.3%13.4%11.5%12%21.4%13.3%15.4%12.4%12%11.1%
2023-06-013,653100%38.5%27%20.1%21.1%18.4%19.6%24.2%18.9%15.1%20.5%18.7%15.9%18.3%16.8%14.6%14.9%13.8%14.5%15.4%13.2%12.5%17%15.4%12.9%13.6%13.6%12.2%12.1%23.9%12.5%14.9%12.3%11%10.6%
2023-07-014,143100%37%25.1%22.2%19.4%19.7%30.1%25.4%16.6%20.4%19.2%16.8%18.3%21.1%14.9%14.9%13.9%13.5%15.5%13.5%11.5%16%14.8%12.3%13.8%12.9%11.7%12.4%22.3%13.4%16.5%13.1%11.5%11.2%
2023-08-014,676100%40.4%28.3%23.1%21.7%23%18.8%19.3%22.6%19.5%17.5%18.2%15%16.4%16.8%13.9%14.4%15.9%13.6%12.7%16.7%16.6%12%13.8%13.6%11.7%11.8%25%12.1%14.4%11.8%11.4%11.3%
2023-09-013,493100%39%28.7%28.1%27.2%21.9%22.8%25.5%22.2%18.8%21.2%16.1%18.6%17.2%16.9%16.8%16.7%15.7%13.9%19.6%18.2%13.8%16.1%14.9%13.1%14.1%26.8%14.5%16.4%14.1%13.9%12.8%
2023-10-013,008100%41%30.9%29.7%22.6%21.1%26%21.9%21.5%21.7%18.4%17.9%19.4%15.5%17%17.7%13.8%13.7%18.9%18.1%13.6%15.9%15.8%12.4%14%28.1%14.2%16%13.8%12.6%12.5%
2023-11-013,200100%38.7%31.5%24.8%18.8%25.7%20.1%18.2%19.4%16.9%16.7%17%16.9%16.9%16.6%15%13.1%18.1%17.5%13.7%15.5%14.3%13.2%13.7%26.5%14.3%16.1%13.5%12.1%12.3%
2023-12-012,830100%45.8%28.1%23.3%27.9%23.2%21%22.5%17.2%18.5%18.6%18.1%19%19.3%15.7%13.5%20.4%17.7%14.7%16%14.8%14.3%15%26.9%15.7%17.3%15.5%12.8%13.2%
2024-01-014,842100%37.8%25.4%29.1%22.5%20.6%21.5%16.8%18.7%17.9%16.9%16%19.1%15.2%13.8%17.2%16.6%13%14.9%15.3%12.7%13.2%26.3%14.2%16.7%13.3%11%11.9%
2024-02-014,407100%35.9%32.8%25.3%23.6%23.3%19.4%25.1%19.6%18.6%17.4%19.4%17.7%15.6%19.9%19%14.8%16.5%16.6%15.4%15%26.5%14.8%17.9%16%13.8%13.5%
2024-03-013,176100%47.6%31.5%26.6%27.9%21.9%20.2%21.9%21%20.1%20.3%18.9%15.9%22.3%19.6%15.4%17.3%18%15.3%15.5%28.4%17.2%19.4%16.4%13.9%13.8%
2024-04-014,379100%43.2%32.1%28.6%22%21.3%23.1%21.5%20.1%20.1%17.9%15.6%22.8%20.4%16.9%17.9%18.1%17.1%15.9%26.4%17.1%19.7%16.5%14.6%14.2%
2024-05-014,614100%44.7%30.9%21.8%20.1%21.3%20.8%19.7%19.3%17.1%15.2%19.3%18.9%16.3%16.7%16.4%16.1%15.5%22.6%15.2%19.2%14.2%13%13.4%
2024-06-019,563100%29.2%17.2%14.9%16.3%17.5%13%12.5%10.5%9.9%11.3%11%9.9%10.7%9.7%8.8%9.3%12.4%8.8%11.5%8.8%7.9%8%
2024-07-016,451100%31.1%23.9%23%21.8%17%16.7%14.7%12.6%16.1%14.8%12.7%13.5%13.2%12.3%12.3%18.4%12.4%14.9%12%10.5%10.8%
2024-08-016,219100%45.1%28.2%24.8%18.6%18%16.7%14.1%17.5%16%13.4%14.6%14.2%13.7%13.5%20.1%12.6%15.1%12.6%10.4%11.4%
2024-09-015,874100%40.2%28.8%22%20.1%17.4%14.8%19.2%17.4%13.8%14.8%15.5%14.4%14.1%22.9%12.9%15.8%12.8%11.2%11.1%
2024-10-016,336100%45.2%27.6%24.2%20.6%17.2%20.4%19.5%15.7%17.1%16.7%14.7%14.8%24.4%13.8%17.2%14%12.6%12.2%
2024-11-017,236100%38.1%28.1%22.6%18.1%23.2%20.2%16.2%18%17.3%15.8%15.8%24.8%14.6%18.3%14.6%13%12.9%
2024-12-018,368100%41.4%29.4%22%25.7%22.6%17%20.2%18.8%16.6%17.1%25.9%16.6%19.2%15.9%13.4%13.6%
2025-01-0111,979100%41.6%26.4%29.8%25.4%19.2%21%20%17.9%17.3%26.8%16.2%21.6%16.5%14.6%14.1%
2025-02-019,821100%36.9%34.5%27%20.8%22.2%21.1%18.8%19.2%26%16.9%21.6%17.4%15.7%14.8%
2025-03-018,081100%48.4%33.7%24.2%25.3%23.2%20.7%19.5%28.1%17.8%23.5%18.9%16.8%15.7%
2025-04-019,289100%41.7%27.2%26.8%23.8%20.9%19.4%27.8%17.7%22.7%18.1%16.3%16%
2025-05-017,053100%40.2%31.7%26.6%23.2%21.9%27.3%19.4%23.6%18.9%16.7%16.6%
2025-06-017,951100%41.9%30%23.7%21.4%26.2%19.5%24.4%18.8%17.1%16.3%
2025-07-019,650100%38.7%26.5%22.9%25.6%19.3%24.2%19%16.5%16.2%
2025-08-019,075100%33.4%25.1%24.8%17.9%23%17.6%15.2%14.1%
2025-09-0111,922100%25.3%21.3%15.4%18.7%13.8%11.8%11.1%
2025-10-017,594100%42.9%28.4%31.9%23.7%20.3%18.8%
2025-11-017,555100%41.2%37.3%24.8%19.7%17.9%
2025-12-018,140100%49.6%29%22.1%19.7%
2026-01-0114,548100%35.1%22.3%18.4%
2026-02-019,699100%34.3%22.7%
2026-03-018,177100%39.9%
2026-04-017,597100%
Average100%39.7%28.4%24.2%21.7%20.1%19.9%19.4%18.6%18.1%18.2%17.7%17.8%17.1%17%16.2%16%15.4%15.1%14.7%14.6%15.1%15.1%15.7%15.7%16.3%15.5%15.9%16.5%15.8%17.1%15.7%16.3%16.9%16.3%17.1%17.3%17.6%17.1%17%16.9%17%16.7%17.6%18.6%19.3%18.1%18.9%18%18.8%19.6%20.5%21.3%19.5%19.7%21.8%23.8%24%21.4%22.2%20.8%24.3%21.7%30.5%11%14.3%28.6%